Fashion; In Color

It’s 2020. Although a pandemic still surrounds us and we’re unsure exactly what “normal” is and if we actually want it back or not, there have been situations that although are painful, have propelled the world into a long overdue road to change.

If you grab a magazine at the grocery store check-out or are among those who attend high end runway fashion shows you will most certainly see men and women of color in those pages and walking along those catwalks. Is it still equal parts black vs white? Absolutely not, but a recent study found majority is at about 46% which is much higher than in the past… so we’re getting somewhere!

My struggle with this is why haven’t we seen a trickle effect to our mainstream wholesalers, online shops, social media accounts … you know the places most people actually purchase goods from? Why haven’t we seen a trickle effect to our catalogue models? Runway isn’t real life. As a boutique owner we carry over 20 clothing brands and when we receive new stock, I search those companies’ websites, Instagram and even the sample line sheet images from my order pages and you know what…. 98% of the time the companies use the same models they always use. Maybe “Rebecca” is super nice and they know her and just like using her, but where is the representation in that? It’s almost always a white woman, slim build, mid-twenties.

With the recent corona virus outbreak and social distancing regulations (and Shelter in Place for April!) I haven’t been able to photograph models in our goods and it has amplified these feelings and the frustration behind trying to find stock images when I cannot create my own. But thankfully as we are transitioning through phases here in Bermuda I was able to arrange some social distance shoots and am so excited to share our own images with our followers again!

Over the last decade black culture has dominated fashion trends but it’s as though the world refuses to give them the credit. The Kardashian-Jenner squad forever guilty of cultural appropriation where they take ideas of others to their own devices for profit because of their following. Pop culture blew up in the late 90's and year 2000. Hip Hop and R&B artists were coveted for their style (I touched on this in my last blog post). Have you met a single woman who doesn’t own a pair of gold hoops? (if you don’t please come see me, we have all sizes and you are seriously missing out!) Black culture brought those to life! How about the nameplate necklace? Why was it ghetto when women of color wore them but when Carrie Bradshaw from Sex & the City wore one it suddenly became a mainstream trend?

People love black culture, but don’t like to give credit where its due. What would your playlist sound like if black artists didn’t exist? It would suck I can absolutely tell you that. You would literally just have that U2 song on your phone that got put on there for free. How often have you braided your hair or your daughters? Are you currently in the gym trying to shape your tush? Black. Culture. Is. Beautiful! It needs more recognition. They need more space to show up as their true selves. They need more representation. Follow more Black Bloggers. Here are some of my favorite instagram accounts both locally and internationally that inspire me in Fashion, Travel and really just feel-good lifestyle vibes! :

@findingpaola @monroesteele @aliciajmartinez @ajourneytotelle @queendom_heights @kassiecaines @rachelsawden @daynabolden @glamazondiaries & so so many more!

I promise to continue doing what I've been doing & even better!

What are you going to do to lift up people of color in your community?

- Kristen Carreiro xo

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